Zyrtec Parks Unleashed is a contemporary take on a choose your own adventure book, brought to life on a Youtube Brand Channel.

Title: “Metal Evergreen”

Director: PSYOP

Client: T. Rowe Price

Title: “Reporters”

Director: Malik Sayeed @ Little MInx

Client: Jenny Craig

HSBC created an open forum in the park to gather content for use in multiple channels. We captured consumers expressing themselves and their values inspired by various images, performances and media. Web films were created as part of the content capture.

3 TV spots were also shot on the pedestrian island adjacent to Madison Square Park as part of the experience.

Soapbox Campaign “Case Study”

Soapbox Campaign “TV spots”

Technology

Baby

Soapbox Campaign “Web Films”

Self Control

Jobs

Valuing Health

Family

Challenge: Build excitement around a new allergy pill. Even though people have a million more interesting things to think about.

Solution: Welcome Spring with a 3-meter touchscreen pinball game. Take over one of the busiest corners in Times Square. And let people liquidate their allergies. We changed the traditional ball into a liquid gel pill and the bumpers into allergens. The pill zips around making a splash every time it hits a bumper. Demonstrating the product benefit: fast relief in a liquid gel.

Results: We averaged more than 1300 game plays a day. Millions checked it out in-person. YouTube, Facebook and Twitter helped spread the word further.

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Title: “Cable”

Director: PSYOP

Client: T. Rowe Price

Title: “HSBC – Technology”

Director: Brett Morgen

Client: HSBC

Title: “Glass Evergreen”

Director: PSYOP

Client: T. Rowe Price